Facebook is continuing to increase its transparency with its users and has updated the ‘Why Am I Seeing This?’ information panel. If you don’t know what this is, basically, you would seek out this panel if you see an ad, and what to find out more as to why you are seeing this on Facebook. Now, the updated information panel has added measures, as Facebook has required additional information from advertisers. Also, advertisers must provide Facebook with proof that audience data was collecting in a legitimate way.
“Starting February 28th, Facebook’s “Why am I seeing this?” button in the drop-down menu of feed posts will reveal more than the brand who paid for the ad, some biographical details they targeted, and if they’d uploaded your contact info. Facebook will start to show when your contact info was uploaded, if it was by the brand or one of their agency/developer partners, and when access was shared between partners.”
Facebook makes moves to be more open with its users. This new feature doesn’t come long after the platform added “paid for by” labels to more politically inclined advertisements. As well, many people are concerned with how Facebook uses their data. Increasing their transparency will most likely encourage users to stay on the platform.