Instagram announced a feature that allows users to share their IGTV videos on their story.
Now you can share your favorite IGTV videos to your story. Tap the paper airplane at the bottom of the video you want to share. When friends see your story, they can tap the preview to watch the whole video in IGTV. pic.twitter.com/oaatUoOqZY
— Instagram (@instagram) November 1, 2018
This feature has only been available on business accounts so far. Business accounts would be able to share a link in the story, which would then include a swipe up to see the full video. Personal accounts are now able to share the same function.
IGTV was released in June earlier this year, but as a standalone app, had no connection to Instagram aside from the button in the app. Now, this link between IGTV and Instagram stories can potentially increase the viewership on the platform. There has been no indication of how successful IGTV has been since its release.
Instagram was also recently in the news, as it was announced that Instagram was used more than Snapchat in the teen market.